HEALTH/WELLNESS
Ethos Aesthetics + Wellness
A thriving multi-location was having an issue. Their messaging needed to evolve and the overall messaging was getting lost in a highly competitive sector. We ran an in-person brand workshop with them and created a roadmap that makes room for everlasting growth.
Strategy
Positioning
Brand Product Architecture
Social Media + Influencer Strategy
NutraBio
Known as a product for weight training and extreme bodybuilding, NutraBio went through a series of mergers and acquisitions of wellness brands. They needed to change perception and position themselves as less of a specialty brand, but a brand for many with their increased offerings. We split the brand in two, updated the packaging and away we go.
Positioning
Packaging
Brand Product Architecture
Copywriting
Social Media Strategy