FOOD / WINE / SPIRTS
Carnivor Wine
In a bold move from the client, they took our recommendation and went all in, and went with “the wine made to be paired with meat.” After launch, it became the #1 red wine sold in the UK and repositioned itself in the US with great success to date.
Campaigns
Social Media Strategy
Content Production
El Pollo Loco
The brand was struggling. No one really understood the concept of fast food “plus.” Fresh from the grill. Focused on bringing families together but being true to LA aspirational culture. The team redirected the brand and made it a major player again. While Taco Bell is more of a youth brand, we made EPL relevant but authentic to all.
Positioning
Logo Refresh
Innovation / R&D
Communication Touchpoint Strategy
Art Curation